Growth Hacking: How to Acquire Users


Growth Hacking

De geavanceerde handleiding voor gebruikersacquisitie.

Dit is geschreven door iemand die groei boekt voor een tiental Y Combinator-startups. Het is modern vanaf begin 2018.

Dit handboek voor het hacken van groei biedt een vaardigheid op het niveau van een agentschap op het gebied van gebruikersacquisitie en conversie-optimalisatie. Het wordt algemeen aanbevolen binnen Silicon Valley.

Het bevat alles wat u nodig hebt om gebruikers realistisch te verwerven en de conversie ter plaatse te verhogen.

Deze gids verspil je tijd niet met marketingclichés of advies voor beginnende SEO-bedrijven.

'Over een jaar verwacht je dat je vandaag bent begonnen. "
- Karen Lamb

Over Julian

My day job is running the growthagency,Bell Curve. Before that, I built an open source animation engine,Velocity.js, and grew that into one of the biggest front-end libraries.

As for the guide you're reading now: In my free time, I spend hundreds of hours researching topics to write concise, book-qualityhandbooks. I publish them for free.

If you were impressed with the quality of myBuild Musclehandbook, you know I deliver on claims of quality.

Come say hello onTwitter.

How to use this handbook

This handbook isn't going to be exciting, but it will be very insightful. And it'll leave you in the best position you've ever been in to grow a company efficiently.

This knowledge is applicable to companies of all sizes and verticals. I cover a range of introductory and advanced B2B and B2C tactics, making this appropriate for growth marketers of every skill level.

If you're researchinga startup ideaExpand

If your startup justlaunchedExpand

If your company hasachieved product-market fitExpand

If you're a managerExpand

Growth hacking

Growth hacking is actually a silly term. I'm only using it because it'll help with the SEO exposure of this handbook :) In reality, growth is not a series of "hacks." It's a rigorous methodology founded upon experimentation, data collection, and human psychology.

It also goes by the namesperformance marketingandgrowth marketing.

I don't know what growth hacking isExpand

The growth funnel

The growth funnel is the lifetime journey your customer experiences when interacting with your company. It's actually just a cute name for the customer acquisition pipeline:

Growth marketers know how these funnel steps interrelate:

Acquisition

  • Acquisition channels (e.g. press, ads, blogging) fill the top of the funnel with leads.

Conversion

  • When leadsarrive, a percentage of them areconvertedto users or customers by the enticing text and imagery on your site.

Engagement

  • Oncea visitor converts, they need to be onboarded through their initial product experience to become confident, engaged users.
  • Confident users areexpertusers, and expert users get the most value out of your product. They'remost likely to make repeat purchases.
  • If they're not making repeat purchases, we at least want them to become regularly engaged users. We do this through delivering a great product experience and reminding them of this experience.

Revenue

  • Average revenue per user (ARPU) is maximized through pricing optimization and up/cross-selling.
  • Up/cross-selling consists of email marketing and in-product messaging to pitch the increased value users get out of the product when they paymore.

Referral

  • Customer referrals (or word of mouth) is the least expensive user acquisition channel.
  • Your goal is to make your product so good that your customers do your selling for you. You don’t need to be a viral social app to accomplish this.

If you don’t have processes for optimizing each of these steps, you're not fully implementinggrowth marketing. And you’ll especially benefit from this handbook.

Funnel prioritization

To spend your marketing budget efficiently,prioritize your optimization of the growth funnel'sstepsin reverse:When each step pastAcquisitionperforms better, every dollar spent on Acquisition goes further.

That's why this growth hacking handbook covers its topics in this order:

  1. Engagement and conversion: This is the domain oflanding pages, A/B testing, and onboarding, which I fully cover in this handbook.
  2. Acquisition: This is the domain of Ads, Sales, and Content, which I also fully cover.

‍

Continue to growth hacking advice

This handbook is very insightful — but very dry. So read pages as they become immediately relevant to you.Bookmarkthis guide for whenthe rest become relevant.

So far, I've spent 400 hours writingthis. I'll soon add sections on AdWords, mobile app growth, and pricing strategy — if this handbook gets to 2,000 votes on Product Hunt🤞

Next page →

Email future guides

To read drafts of future handbooksbefore they're published, subscribe below.

I'm now writinghow toplay piano,write fiction, andspeak Chinese.

Voer hieronder uw e-mailadres in:

Growth Hacking

De geavanceerde handleiding voor gebruikersacquisitie.

Dit is geschreven door iemand die groei boekt voor een tiental Y Combinator-startups. Het is modern vanaf begin 2018.

Dit handboek voor het hacken van groei biedt een vaardigheid op het niveau van een agentschap op het gebied van gebruikersacquisitie en conversie-optimalisatie. Het wordt algemeen aanbevolen binnen Silicon Valley.

Het bevat alles wat u nodig hebt om gebruikers realistisch te verwerven en de conversie ter plaatse te verhogen.

Deze gids verspil je tijd niet met marketingclichés of advies voor beginnende SEO-bedrijven.

'Over een jaar verwacht je dat je vandaag bent begonnen. "
- Karen Lamb

Over Julian

My day job is running the growthagency,Bell Curve. Before that, I built an open source animation engine,Velocity.js, and grew that into one of the biggest front-end libraries.

As for the guide you're reading now: In my free time, I spend hundreds of hours researching topics to write concise, book-qualityhandbooks. I publish them for free.

If you were impressed with the quality of myBuild Musclehandbook, you know I deliver on claims of quality.

Come say hello onTwitter.

How to use this handbook

This handbook isn't going to be exciting, but it will be very insightful. And it'll leave you in the best position you've ever been in to grow a company efficiently.

This knowledge is applicable to companies of all sizes and verticals. I cover a range of introductory and advanced B2B and B2C tactics, making this appropriate for growth marketers of every skill level.

If you're researchinga startup ideaExpand

If your startup justlaunchedExpand

If your company hasachieved product-market fitExpand

If you're a managerExpand

Growth hacking

Growth hacking is actually a silly term. I'm only using it because it'll help with the SEO exposure of this handbook :) In reality, growth is not a series of "hacks." It's a rigorous methodology founded upon experimentation, data collection, and human psychology.

It also goes by the namesperformance marketingandgrowth marketing.

I don't know what growth hacking isExpand

The growth funnel

The growth funnel is the lifetime journey your customer experiences when interacting with your company. It's actually just a cute name for the customer acquisition pipeline:

Growth marketers know how these funnel steps interrelate:

Acquisition

  • Acquisition channels (e.g. press, ads, blogging) fill the top of the funnel with leads.

Conversion

  • When leadsarrive, a percentage of them areconvertedto users or customers by the enticing text and imagery on your site.

Engagement

  • Oncea visitor converts, they need to be onboarded through their initial product experience to become confident, engaged users.
  • Confident users areexpertusers, and expert users get the most value out of your product. They'remost likely to make repeat purchases.
  • If they're not making repeat purchases, we at least want them to become regularly engaged users. We do this through delivering a great product experience and reminding them of this experience.

Revenue

  • Average revenue per user (ARPU) is maximized through pricing optimization and up/cross-selling.
  • Up/cross-selling consists of email marketing and in-product messaging to pitch the increased value users get out of the product when they paymore.

Referral

  • Customer referrals (or word of mouth) is the least expensive user acquisition channel.
  • Your goal is to make your product so good that your customers do your selling for you. You don’t need to be a viral social app to accomplish this.

If you don’t have processes for optimizing each of these steps, you're not fully implementinggrowth marketing. And you’ll especially benefit from this handbook.

Funnel prioritization

To spend your marketing budget efficiently,prioritize your optimization of the growth funnel'sstepsin reverse:When each step pastAcquisitionperforms better, every dollar spent on Acquisition goes further.

That's why this growth hacking handbook covers its topics in this order:

  1. Engagement and conversion: This is the domain oflanding pages, A/B testing, and onboarding, which I fully cover in this handbook.
  2. Acquisition: This is the domain of Ads, Sales, and Content, which I also fully cover.

‍

Continue to growth hacking advice

This handbook is very insightful — but very dry. So read pages as they become immediately relevant to you.Bookmarkthis guide for whenthe rest become relevant.

So far, I've spent 400 hours writingthis. I'll soon add sections on AdWords, mobile app growth, and pricing strategy — if this handbook gets to 2,000 votes on Product Hunt🤞

Next page →

Email future guides

To read drafts of future handbooksbefore they're published, subscribe below.

I'm now writinghow toplay piano,write fiction, andspeak Chinese.

Voer hieronder uw e-mailadres in:


Source: julian.com