MECLABS Institute 2017 Year in Review: Our most popular content about optimizing webpages, transparent marketing, and customer-first marketing
MECLABS Institute 2017 jaaroverzicht: onze meest populaire inhoud over het optimaliseren van webpagina's, transparante marketing en klantgerichte marketing
Hoogtepunten van het artikel
- Handleiding voor het optimaliseren van uw webpagina's
- Mensen kopen niet van bedrijven, mensen kopen van mensen
- Ware optimalisatie is meer dan een marketinginitiatief, het maakt deel uit van de organisatie
- De blinde vlek van de marketeer is eigenbelang
De verandering van het kalenderjaar is een natuurlijk moment om na te denken, dus we kijken terug op de meest populaire lessen die MECLABS Institute dit jaar heeft gedeeld. Hopelijk kunt u deze afhaalrestaurants gebruiken om uw bedrijfs- en marketing succes in 2018 te inspireren.
De MECLABS-handleiding voor het optimaliseren van uw webpagina's en het beter bedienen van uw klanten
Deze download was het meest populaire stuk inhoud van het MECLABS Institute in 2017. En terecht. Gericht op het helpen verbeteren van resultaten en het beter bedienen van klanten, worden drie van de 10 gepatenteerde heuristieken van MECLABS Institute onderzocht in deze stapsgewijze handleiding voor het beoordelen en verbeteren van uw advertenties, e-mails en trechters.
Download uw gratis gids van 22 pagina's om een herhaalbare methode te krijgen voor het stimuleren van aanzienlijke stijgingspercentages.
Transparent Marketing: Marketing is not about programs; it is about relationships
This excerpt from our graduate program with the University of Florida is a rallying cry of sorts and will help you create a customer-first paradigm shift in your organization.
“People don’t buy from companies, from stores or from websites; people buy from people. Marketing is not about programs; it is about relationships," said Flint McGlaughlin, CEO and Managing Director, MECLABS Institute.
Watch the four-minute video for an inspirational look at how you can improve results by better serving customers with your marketing.
Customer-First Marketing: How The Global Leadership Summit grew attendance by 16% to 400,000
In 2017, MECLABS Institute’s partnership with the University of Florida produced its initial graduating class. John Jordan was among the first to receive a Graduate Certificate in Communicating Value and Web Conversion.
Jordan, the Executive Director of Digital Marketing for The Global Leadership Summit (GLS), shared how GLS grew revenue attributed to email testing by 82% in this webinar.
“Originally, I thought this was going to be a marketing initiative. Doing some of this optimization, it has become kind of a part of the organization," Jordan said.
Read, watch, listen, or view the slides from this webinar replay to hear Jordan explain the benefit of applying value to all customer touchpoints.
And lastly, a perennial favorite …
The Marketer’s Blind Spot: 3 ways to overcome the marketer’s greatest obstacle to effective messaging
Even though this video was from 2016, people kept on watching it this year as well. In a video replay of Flint McGlaughlin’s full, featured speaker session from MarketingSherpa Summit 2016 (hosted by MECLABS Institute’s publishing subsidiary), he revealed the science behind how experienced marketers are wired to miss the mark when it comes to customer communication because we have a blind spot — self-interest.
“The problem with our metrics is that we ask ‘how many?’ instead of ‘why so?’" McGlaughlin said.
Watch now to discover where your marketing blind spots are and how you can overcome them.
Learn how to become a better, more efficient digital marketer
Not all our most trafficked pages were free content. In fact, one of the most popular pages on our website explains our paid online certification course offerings.
Our online curriculum of certification courses is derived directly from more than 15 years of testing experience and marketing research.
Learn more about the available curriculum — value proposition development, landing page optimization, online testing and email messaging.
Related Resources
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Learn from 20,000+ sales and marketing path experiments An accelerated graduate program, created in partnership with the University of Florida, to help practicing marketers improve results immediately ... while becoming an authority in messaging and conversion strategy. |
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Participate in a research project and drive conversion increases Door een klantgerichte wetenschap te creëren, gebaseerd op de cognitieve psychologie van conversie, heeft MECLABS bedrijven kunnen helpen - van startups tot Fortune 50-bedrijven - om de conversie te verbeteren en klanten beter van dienst te zijn. |
Source: www.meclabs.com
