Goed design is alomtegenwoordig in onze wereld en beïnvloedt alles, van de websites die we bezoeken, tot de inhoud die we lezen. Onze hersenen zijn vooraf bedraad om visuele informatie sneller te verwerken, verwerken en verwerken. Ontwerp kan vrijwel elke ervaring verbeteren, omdat het eenvoud en duidelijkheid biedt in een wereld van afleiding. 

Ik heb geschreven over het gebruik van de  principes van de psychologie  om ontwerp en contentmarketing te verbeteren. In deze post zullen we onze focus op het ontwerp behouden en een belangrijk aspect analyseren: kleuren. Kleuren zijn fundamenteel voor marketing en ontwerp. Ze hebben een aanzienlijk effect op onze geest en kunnen de manier waarop we over producten en ervaringen denken, veranderen. Kleuren zijn krachtig. Ze kunnen contentmarketing en de gebruikerservaring ondersteunen of de effectiviteit van inhoud verminderen. Kleuren kunnen ook van invloed zijn op emoties en mogelijk een krachtige tool worden in de handen van ontwerpers van expert content hubs. Ten slotte kunnen kleuren mensen laten reageren en specifieke acties ondernemen.  

Kleur Psychologie

Color psychology is the science of how colors affect human behavior. It can be considered a branch of the broader field of behavioral psychology. “Color," writes marketing guru Neil Patel, is “85 percent of the reason you purchased a specific product." It’s a no-brainer that color affects conversions on any website. Some interesting stats about color are: 

• 92.6 percent of people affirm that visual dimension (color, design, space) is the number one influencing factor affecting their purchase decision (over taste, smell, or other senses).
• Studies suggest that people make a subconscious judgment about a product within 90 seconds of initial viewing; up to 90 percent of that assessment is based on color, alone.
• Color can improve readership by 40 percent, learning from 55 to 78 percent, and comprehension by 73 percent.

Color Basics

The color wheel can be used to create harmonious color schemes, leading to an effective visual experience.

Primary colors – red, yellow, and blue – cannot be formed by any combination of other colors. Secondary colors – green, orange, and purple – are formed by mixing the primaries. Tertiary colors are created by mixing primary and secondary colors.

From a content marketing perspective, the highest-converting colors for calls to action are bright primary and secondary colors: red, green, orange, yellow. Darker colors like black, dark gray, brown, or purple have very low conversion rates.

The world’s biggest retailer’s “Add to Basket" button is, in fact, orange.

Headlines, menu items, and lists are other elements that colors affect.

Colors have different meanings to various demographics, age groups, cultures, and nationalities, though there are some nearly universal commonalities that we’ll explore. The best method of determining the right color (or colors) for your brand or website is to consider the target group you’re trying to reach and the emotions you are trying to elicit.

Let’s analyze the psychology of individual colors and how you, as a marketer, can utilize them.

Blue builds trust.

Blue is one of the most-used colors, with good reason. Literature on the color blue explains that it is a color of trust, peace, order, and loyalty. Because of these attributes, blue is one of the most commonly used colors in American marketing, as well as worldwide.

Blue calls to mind feelings of serenity and calm. It often is described as peaceful, t