StartupGrind

Startup Grind is a global startup community designed to educate, inspire, and connect entrepreneurs. It is powered by Google for Entrepreneurs. We host monthly events in 250 cities and 100 countries featuring successful local founders, innovators, educators and investors who share personal stories and lessons learned on the road to building great companies.

Startup Grind is a connected online and offline network of vibrant startup communities to help fuel innovation, economic growth and prosperity at the local level. While Startup Grind was founded in Palo Alto, California, our extended network of Startup Grind chapters are located around the world. Start a Chapter in your city or school!

Our Values

Wij geloven in vrienden maken, geen contacten. Wij geloven in geven, niet nemen. Wij geloven in het helpen van anderen voordat je jezelf helpt. We zijn echt gepassioneerd door het helpen van oprichters, ondernemers en startups. We zijn van plan om hun start-up minder eenzaam, meer verbonden en meer memorabel te maken.

Communitymijlpalen

• 2500 vrijwilligers
• 5200 evenementen sinds 2010
• 120432 minuten gratis onderwijs
• 30754351 totale bekeken minuten
• 1000000 leden en aanwezigen

Heb je een aantal gebruikers, maar ze zijn gewoon niet in gesprek met jou? Verliezen ze interesse en weet je niet hoe ze loyaal moeten blijven? Om te zorgen dat mensen verslaafd raken aan uw website of platform, kunt u overwegen gamification, wat BunchBall definieert als 'het proces om iets dat al bestaat-een website, een bedrijfsapplicatie, een online community' te nemen en er game-mechanismen in te integreren motiveer deelname, betrokkenheid en loyaliteit. Hier zijn manieren om het te gebruiken:

1) Inspireer competitie.

Loyaliteitsprogramma's zijn historisch gezien behoorlijk effectief geweest. Het is tijd om ze naar het volgende niveau te brengen, want welke beloning is zoeter dan een die wordt gewonnen ? Het aanbieden van punten, geldprijzen voor wanneer spelers uiteindelijk aankopen doen en de voldoening geven van een hoge score, kan ervoor zorgen dat uw gebruikers terugkomen om elke spelervaring te verbeteren.

2) Moedig gebruikers aan om echte vrienden uit te dagen.

Concurrentie met vreemden is één ding, competitie met vrienden is een andere. Een spel kan iets zijn dat mensen samen spelen, dus als één gebruiker verslaafd is aan je spel en je product leuk vindt, kun je het hem of haar eenvoudiger maken om een ​​vriend te binden en ze ook te interesseren voor je merk. Dit helpt ook om een ​​merkgerichte community op te zetten.

3) Geef prikkels van buitenaf .

Starbucks and Lyft entered a partnership that enabled customers to gain Starbucks Points every time they used Lyft’s services, as well as give said points as tips to drivers. If you offer something else that people want besides your own product, they will see you as an excellent route to get it and pick up on how great you are on the way. It’s a loyalty program on steroids, and you get to strengthen alliances with other companies.

4) Give users an escape.

Everyone loves escapism—but aren’t there better methods for that than a company game, like a full-scale Xbox narrative adventure? Sure, those are important, but people like the little stuff too. Naman Kapur from ShepHertz notes, “Avatars can be powerful mechanics in any app. Letting the users personalize their profiles can be a major step in engagement. Whenever the users are given freedom to be creative in how their profile images should look like, they come up with stuff that surprises you and even their peers. Some add up funky self-designed caricatures, some upload funny selfies…" Very few people pass up a chance at a creative outlet.

5) Make that escapism accessible.

Besides creating profiles, people love immersive worlds. You can get those from Xbox too, but it’s also nice to have something you can play while waiting in a checkout line or at your work desktop (you know you do it). Many companies are gamifying their user interactions now, from T-Mobile to the SyFy channel. SyFy created “an extraterrestrial online destination that engages and rewards SyFy fans across the social web," which generated an increase in site views and user interaction.

6) Or just be downright amusing.

Gamification isn’t limited to animation, skills, or narrative. Even the tiniest bit of gamification can help drive user engagement if they get so much as a speck of joy out of it. Dominoes, for instance, allows users to “shake their Droid or iPhone if they don’t know what they want to order and the app will pick the toppings." Shaking your phone in a game of chance may seem odd, but hey, people love it because they’re still getting the pizza they’re after.

7) Advertise in a creative way.

Gamee, as you probably guessed, is a company that makes games. It doesn’t just make games, though, it can make your game. Founded by Bozena Rezab when she quit her job at Google (that’s how you know she’s passionate about this), Rezab wanted to build a company that created casual mobile games that don’t require users to pay money for success. It hosts all sorts of games that she dubs as “snackable."

In an interview with Business Insider, Rezab says that their target audience is people between the ages of 18 and 30 because, “Young people have a lot of time to play all variety of games like Xbox and PlayStation—different, more complicated, games. The older they get, the less time they have to look for new games. They look for the ease of experience." You can use the time this demographic does have (or doesn’t) to hand them a new game on a silver platter.

Gamee is now “championing native advertising by creating branded games for companies. It recently created a game, Basket Boy, for mobile phone network 02." Rezab elaborates, “For the brand, this is a way to have an advertising format which is not perceived as advertising because we all know ad blockers are here to stay. So they have something people like to play with. It’s very hard with any other type of advertising." There you have it: you don’t need to have ads pop up in-game, but a game itself can be an advertisement for you.

8) Emphasize your company’s values.

Rezab makes a good point, “Many brands don’t need brand awareness anymore, they already have it. So they’re looking at what’s next, they want to engage the audience, the influencers." Sound like you? Sponsored games “can carry the brand’s values better than any ads and make users interact with them in a smooth and frictionless way." If you want to inspire user engagement, interacting with them via gaming is an excellent way, rather than just putting standard advertisements in their faces—and interaction is what you value as a company, after all.

In what ways can you gamify your users’ experience?

• 24 april • Amsterdam

  Startup Grind Amsterdam gastheer voor Daniel Gebler (CTO & mede-oprichter van Picnic)